I helped my friends at R/GA by running point on for the pre-launch for the all-new Mercedes-Benz A-Class. Bucket List was an IG led contest that asked users to share their Bucket Lists for a chance to cross something off in the new Benz. To promote the contest, we tapped Mercedes-Benz ambassadors like Sloan Stephens (tennis pro), Charli XCX (British pop singer ), and yes, even an internet famous dog— and had them cross something off their own List. Tons of submissions happened— things like goat yoga, sky diving, hot air ballooning, and more, were checked off. It was on the R/GA’s most successful social efforts for Mercedes-Benz to date.