Nivea sponsors the Times Square New Years Eve celebration. This year, in support of lip care, we created a surround sound campaign based on the very thing that occurs across the world at midnight- a Kiss- and launched the Nivea Kiss App.
The Nivea Kiss App is a AR / Geo-based App that 'plants' you kiss in a locale. Through the AR you view your digital kiss within the rest of the expanding garden. In the AR view, an image of your kiss, names, time, locale, and a message you create appear for the world to see through the actual App- as well as through Facebook or Twitter.
Digital boards surrounding the celebration aggregated in pics of participants kisses in in real time that were posted through the Mobile App. And PR & celebrity buzz helped promote the App on New Years Eve.