What kind of medieval caste system is this, anyway?
Recently had the pleasure of teaming up with my good friends at Known to help launch Regal Rewards+ — showing moviegoers the leveled-up (ahem, regal) experience that comes with membership.
The campaign focused on contextual media placement. In-theater, a mock movie trailer took an unexpected turn when medieval royals broke the fourth wall, playfully calling out the audience for hoarding all the popcorn and Raisinets. We then extended the gag across channels, turning these historical weirdos into full-fledged brand influencers: regals for Regal. The work positioned Regal Rewards+ as the ultimate perk to make every moviegoer feel like royalty, with Known bringing the final production and copy tweaks to life.
