I had the recent pleasure to be part of the team at VML to help bring in the Unilever beauty collective. Nexxus was a fun opportunity — and they wanted to go BIG for a new product launch. Or maybe, HY is a better way to say it. It was refreshing to be able to have a little fun in an otherwise serious / functional category.
We also launched Flexx-Adapt — a dry shampoo that keeps your hair fresh for 72 hours. Because what busy girl doesn’t need that? The social campaign was #THEFRESHFLEXX — 101 ways / reasons / occasions when you need to flex your fresh.