In honor of the brand's 100th Birthday we created print ads that took a nostalgic look back. There was so much fanfare around them that the brand team challenged us to take the power of the idea and make it even more social. That's where Daily Twist was born. We committed to pushing out 100 pieces of content in 100 days. We led the team came up with the idea, assembled the newsroom infrastructure with the clients and their legal team and executed an idea every single day. The brand added millions of Facebook fans in the 100 days of this program, not to mention became a bonafide part of pop culture.