My partner and I served as creative leads to pitch (and win) the Sea World account.
I would like to state that nothing but the utmost respect was displayed in the caring and concern for these creatures in my presence and while filming. That said, my wish would be that all animals live in the natural world, in their natural order, like so many of you. That could be said for every Zoo on the planet, as well.
I appreciate the passion people have for these magnificent creatures. Having spent much more time with them then the average person, I can attest to just how sublime they are.
Regarding the campaign, our task was to show this through the lens of a child-- the first time they realize their tiny position, on this amazing blue planet.
This is just a few examples of what was created.