Inventing a holiday that is all about YOU.
We helped out R/GA with Verizon's biggest partner promotion.
For the horrific travel day before Thanksgiving, and as a service to it's customers, Verizon gave away tons of free data, movies, music downloads, etc. We created a 'holiday' and coined it 'Thanksgetting'--
a day for you to get free stuff (and keep you from chewing your arm off).
As a freelance team, we gave birth to + sold the idea / platform of 'Thanksgetting,' and the agency went on to produce it.
